To celebrate the brand's appreciation for truthful and inevitable beauties—like wrinkles on fabric and of aging—the main drive of the store design is Wabi Sabi, a traditional Japanese philosophy on the acceptance of transience and flaws.

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Wabi Sabi influences the store's materiality and aimed clientele experience—to captivate the customers’ senses through their spatial experience: how they glide gently through the space, linger their fingers on textures and infuse themselves with delicate Freshwater fragrance - all very raw and evanescent...